On your first visit to McDhurries, it 's easy to see why owners Thome Muir and Dee Chiavetta have earned local and national awards for having the best place to shop for Oriental and area rugs, and why they've had to expand three times since opening in 1987.
Muir says the key to their success is simple: "Offer the consumer a good product at a good price and treat people fairly, the way you want to be treated yourself."
Chiavetta adds, "We like to make this an enjoyable experience, and we're pleased when people tell us it's like walking through an art gallery."
Each of the more than 1,000 Oriental and area rugs hangs from a movable ceiling rack, creating a tapestry of colors everywhere you look and, Muir says, making their store extremely consumer-friendly.
Customers don't have to flip through piles of rugs on the floor and have a sales person tell them the price.
At McDhurries, the fact sheet on each hanging rug gives the price, the size and the other sizes in which that rug is available.
"In our store, there are no secrets and there is no pressure," Muir says. "You can stroll around and shop on your own, and if you want us to walk you through, we'll do that, whatever the consumer wants.
"We are not 'hard sell.'" Chiavetta adds, "We don't like that ourselves, and we are sure not going to expose our customers to that."
In finding the perfect rug for an individual's home or office, Muir says, color is the key, and at McDhurries customers are encouraged to take the rug home to see how it fits in and accents a room.
"You almost have to take it home on a trial basis," he adds.
Muir describes the price range "from moderately low to moderately high with everything in between."
Chiavetta adds, "We have something for everyone. We like to bring to Cleveland what you could find in New York, San Francisco or Los Angeles, the cutting edge products, the newest and the latest trends."
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